Tinder is typically reserved for late night rear end calls and difficult discussions with winky faces, but what about friendly fairness strategies? Lately, marketing agency Eighty Twenty used the application doing the unforeseen: help bring the issue of sex trafficking to illumination.

The solar panels was created in partnership making use of Immigration Council of Ireland to get understanding the truth that, at any given time, 2.4 million men and women throughout the globe tend to be patients of human beings trafficking. Users swipe through several photos of someone as she comes to be increasingly considerably bruised. Later, communications will show up particularly “Your options are left or suitable. Female pushed into prostitution in Ireland have actually nothing.”

It’s a robust campaign, as well as creative perspective on Tinder’s major functionality—swipe appropriate, swipe left—brings their information even closer to residence.