So you can establish the newest context out-of news usage, it is very important determine not merely new news environment (e.grams., exactly how many products is had), and also crucial spends out-of mass media on the mother to the the fresh boy (e.grams., calming or teaching the kid, occupying the child throughout the traveling), perceptions into mass media (elizabeth.grams., concerns about media consequences), and you may household mass media techniques (age.g., coviewing, place off equipment, adult electronic really works requires). Eventually, plenty of market factors was in fact associated with the media usage models. A grandfather-statement survey is the procedure best suited to assess class, the entire media ecosystem, and you can parents’ perceptions and you will methods. I hence build a thorough survey, the Mass media Testing Survey (MAQ), to capture mother or father attitudes and you may routines as much as media.
Questionnaire DescriptionBrand new 74-item questionnaire [...]