Global relationship application OkCupid enjoys released the first 360-degree campaign from inside the Asia – Find My Form – a conceptual take you to reflects Indian millennials’ switching preference to find my personal form vs someone else kind.

Aimed at a knowledgeable age group to just who versatility of choice was non-flexible, the brand new campaign overturns decades regarding patriarchal beliefs and rigorous gender jobs that have thoughtfulness and you will quirk. The brand new included strategy, conceptualised and conducted of the BBH India, highlights the significance of individual institution at once whenever Indians try all the more confident in taking power over its behavior.

The fresh campaign draws insight off affiliate solutions so you’re able to inquiries into the application, breaking stereotypes about what matchmaking suggest getting Indians now. An overwhelming ninety five% feel the viewpoints greatly change from their parents’, and you will a majority of her or him (79%) do not trust [...]