Through their vibrant portrayal on tv and in the movies (think Kim Cattrall and you can Courtney Cox) we have all an extremely certain image of new “cougar”-the middle-aged lady who takes a young spouse.

Light, affluent, plus wanting an affair than just a critical dating, brand new imaginary representations of such women “was in a position to operatively reverse big date through its looks,” make McGill College sociologists Milaine Alarie and you may Jason Carmichael, “or virtually purchase younger men’s room attract.”