Nir’s Note: This visitor post is through Ryan Hoover. Ryan blog sites at ryanhoover.me and you can follow him on Twitter at @rrhoover.

Whenever Snapchat first launched, experts discounted the photo-messaging software as a trend – a doll for sexting and selfies. Their judgements were reasonable. It is impractical to anticipate the prosperity of an item on one, let alone its ability to change user behavior day. But hindsight is just starting to show experts incorrect.

That’s on average 40 snaps a time per user! But what makes users so involved to Snapchat?

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