At the worst, it implies that a critical business work try expended towards the serving low-winning otherwise unprofitable people, and that yes brings up a lot of questions about customers relationships, buyers involvement, and finally, the partnership anywhere between buyers well worth and you will buyers centricity. Within chapter, we explore some of these facts and you can inquiries during the more detail, and relevant effects. These types of considerations lend some weight to the access to studies, consideration, analytics, and you may perception to push a cohesive buyers centricity model.

Centered on a survey out-of Wohlin and you can Aurum (2006) , the most crucial conditions to own prioritizing criteria is about users, ent day, pricing and benefit, and you will tips.