Possibly the most interesting looking in the look involves the coincidence regarding advice providing and looking. Our lookup reveals that interpersonal advice exchanges age product classification otherwise more device kinds. It is interesting to take a position concerning causes particular product categories show a top coincidence regarding view looking to and you may leaders than just do anyone else. Numerous perceptions of the degree of overlap try you can easily. Particularly, the degree of convergence from advice trying and you can opinion best is actually probably affected by the newest pervasiveness from tool play with, equipment difficulty, financial incentives getting seeking knowledgeable some one, different degrees of product attention, and amount of aggregation of the tool categories.